Entrepreneurship Testimonials

Entrecode Book Reviews & Testimonials

Entrecode® - Unlocking the Entrepreneurial DNA has been critically reviewed by successful entrepreneurs, corporate innovators, leading academics and senior government ministers. Below are some of the comments we've received so far...


Charlie Spencer, Entrepreneur and Owner, The Spencer Group.

David Hall’s Entrecode approach has helped us to transform the fortunes of our business.

Dinah Bennett, Director, International Consultants for Entrepreneurship and Enterprise

This book is a game changer for individuals, organisations and society at large

Professor Ted Fuller Lincoln Business School, University of Lincoln, UK

David Hall has a real passion for understanding what works and how to make businesses work better. This book offers food for thought and practical advice as well as a fascinating insight into David’s own approach to his craft.

Dr Gideon Maas, Director, Institute of Applied Entrepreneurship, Coventry University

David Hall has succeeded in making the discussion around entrepreneurship ‘human’. Too often entrepreneurship publications only focus on technical issues neglecting the person behind everything – the entrepreneur. This book combines real life cases with sound advice on how entrepreneurs can improve themselves

Greg Dyke, Director General, BBC, 1994 - 2004

This book is an impassioned plea for people with talent to roll up their sleeves and buckle down to the task of creating the new businesses that will offer new jobs and fresh hope to those badly hit by the Great Recession. It argues that the pool of potential entrepreneurial talent is much larger than is commonly supposed.

After spending twenty years meeting entrepreneurs and seeing them at work, David Hall has at last broken through the ring of secrecy that surrounds the subject, an informal code of practice that has prevented most new businesses ever shaking themselves free of the curse of small firm inertia.

This book is the first fruit of a new research programme that aims to lift the small firms into a bigger league and boost job creation across the developed and developing world - and not before time.

The Earl of Erroll, Chairman, All-Party Parliamentary Group for Entrepreneurship

David Hall’s book unlocks the DNA of entrepreneurship. He distils over 20 years of know-how and shares with us a new understanding of entrepreneurs. From the vision and creativity they use to spot the opportunity, to the persistence and determination needed to overcome the inevitable obstacles. Using extensive research and unique analysis, Entrecode identifies 21 key factors of entrepreneurship.

With relevant and engaging stories from real-life entrepreneurs, this is an insightful and practical guide for everyone who aims to become an entrepreneur. It takes techniques from high performing athletes and applies them to setting up and growing a successful business, with inspiring results.

Entrecode is an excellent tool to help create a new generation of entrepreneurs. As well as revealing the secrets of educating for entrepreneurship, it will add value to both the entrepreneur and the wider economy. This isn’t just another book about enterprise, it’s a radical unveiling of the key traits of business success and how anyone can use them.

Steve Auckland, Group CEO, Local World

Great bloke with a great sense of humour. You feel his practical, no nonsense approach through every page. Fascinating insights. Quality read.

Neil Whitley, Divisional Director, Johnson Matthey

Entrecode is not just a great book, it’s a great process that really helped us to innovate and create new business opportunities. If you are a corporate business struggling to innovate, this is the book for you.

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